"The Fantastic Four: First Steps" Teaser Released Amid AI Poster Controversy

Marvel Studios has finally unveiled the much-awaited teaser for The Fantastic Four: First Steps , offering fans an exciting glimpse into the iconic superhero team's cinematic reboot. Directed by Matt Shakman (WandaVision ), the film stars Pedro Pascal as Reed Richards (Mr. Fantastic), Vanessa Kirby as Sue Storm (Invisible Woman), Joseph Quinn as Johnny Storm (Human Torch), and Ebon Moss-Bachrach as Ben Grimm (The Thing).

The teaser showcases the Fantastic Four’s journey as they navigate their newfound powers while balancing personal relationships. In one emotional scene, Reed Richards reflects on how far they’ve come since their first mission, saying, “Before we went up the first time, you couldn’t turn invisible, Ben wasn’t a rock, and Johnny never caught fire.” Sue Storm responds with heartfelt reassurance: “Ben has always been a rock. Johnny is... Johnny. And I am right here. Whatever life throws at us, we’ll face it together, as a family.”

Other highlights include John Malkovich in a mysterious role, fiery clouds engulfing Manhattan, and Johnny Storm boldly venturing into space without a spacesuit. The retrofuturistic aesthetic of the film pays homage to the original comics, blending nostalgia with modern storytelling.

Poster Controversy: Did AI Play a Role?

While the teaser received widespread acclaim, the accompanying posters became the center of attention—and controversy. Featuring a vibrant depiction of 20th-century men and women waving as the Fantastic Four embarks on their mission, the visuals captivated audiences. However, some netizens quickly speculated that artificial intelligence might have been involved in creating the posters due to certain unusual features.

One user, Stephen Pellnat, criticized Marvel, stating, “Using AI with a perfectly ready stable of actual artists ready and raring for a paycheck is about the most 2025 Marvel thing I’ve heard this year.” Another chimed in, “These look like AI photos in a bad way,” while others echoed similar sentiments, questioning the authenticity of the artwork.

Marvel Clarifies: No AI Involved

Amid growing speculation, Marvel Studios swiftly addressed the rumors. A spokesperson told The Hollywood Reporter that the posters were crafted using traditional methods and denied any involvement of artificial intelligence. “The image was crafted through traditional means,” the spokesperson emphasized.

This clarification comes amid increasing scrutiny surrounding the use of AI in creative industries. Similar debates arose recently regarding The Brutalist , where rumors suggested AI had enhanced dialogue, raising questions about artistic integrity. For Marvel, which prides itself on its legacy of creativity and innovation, the backlash underscores the sensitivity around AI in art.

Fan Reactions: Mixed Reviews for the Posters

Despite Marvel’s assurance, reactions remain divided among fans. While some praised the posters’ eye-catching design, others pointed out inconsistencies they believe hint at AI involvement.

One fan commented, “This has to be AI, right? Or am I the only one who thinks this?” Another remarked, “Looks like AI made it.” Meanwhile, a third added, “Every poster now seems to involve AI.”

On the flip side, supporters of the artwork defended Marvel’s creative choices. “It’s just stylistic; stop jumping to conclusions,” wrote one user. Others appreciated the retro vibe, calling it a fitting tribute to the source material.

What Lies Ahead for The Fantastic Four: First Steps ?

With the film set to release on July 25, anticipation continues to build. The teaser and posters have succeeded in generating buzz, even if the latter inadvertently ignited a heated debate.

For Marvel, the challenge lies in maintaining trust with its audience while navigating evolving technologies like AI. As fans eagerly await the movie, all eyes are on how the studio balances tradition and innovation—not just in its films but also in its promotional strategies.

Will The Fantastic Four: First Steps live up to expectations? Only time will tell. But one thing is certain: the Fantastic Four’s return marks a significant moment in Marvel’s cinematic universe, promising both nostalgia and fresh adventures